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A digital marketplace for efficient agricultural trade

Easily access farmers and farm-fresh produce outside of your traditional purchasing channels. OneFarm Trade is driving efficiency, localisation of procurement from suppliers, more inclusive procurement, and cost-optimisation through digital marketplace technology. 

An efficient and convenient way to connect to more farmers and sellers

Finding new suppliers can be a time-consuming and challenging process. The fragmentation of the market creates frustration and limits procurement choice, while strict standards and quality requirements add an additional layer of complexity to the process. 

Utilising technology from Agri FinTech HelloChoice, OneFarm Trade also draws on their extensive experience and agri-procurement knowledge to ensure that quality standards are upheld. 

Buyers can easily find a wide variety of products from local commercial and smallholder farmers, listed on a central marketplace dashboard. OneFarm Trade enables open and transparent price discovery whilst also reducing sourcing and logistics costs.

A bunch of oranges in a cart
A bunch of oranges in a cart

Benefits for buyers

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A dynamic platform geared to meet your needs

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Provides access to valuable insights and data

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Access to thousands of farmers and a clear view of produce prices


Fast invoicing and the provision of an efficient buying process

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Removes the traditional inhibitors of trade, such as geographic restrictions


Creates a high-level of visibility across the supply chain

Register for OneFarm Trade

Find out more or register for OneFarm Trade as a buyer on HelloChoice.

You’ll be redirected and asked to create an account. 

Frequently asked questions

Buyers register on the HelloChoice digital agriculture marketplace and can view the produce available through the various marketplace formats. Buyers can bid on available lots through auction. Should your bid win, the HelloChoice team will issue an invoice, coordinate logistics (if requested) and conclude payment to the farmer on delivery. 

OneFarm Trade offers buyers:

  • Access to thousands of registered farmers selling a wide variety of produce, regionally and nationally.
  • The efficiency and optimisation of a digital agriculture marketplace.
  • Assess to market pricing in a transparent setting. 
  • New, additional, and niche produce offerings.
  • Procurement from South African smallholder and small commercial farmers.

  • Auction
  • Buy-It-Now
  • Branded Marketplace
  • Agent Loads
  • Orders and Requests

OneFarm Trade is currently available in South Africa.

The supply bulletin is sent to the buyer base to promote what produce is available on the platform. The demand bulletin lets farmers share what they can supply now, which gets sent out to the buyer base as a campaign.

Beans are graded by qualified graders. For other produce, the buyer will buy off the farmer description of the commodity sold: grade, sizing, variety etc. A picture must be included by the farmer when listing their produce. When delivered, if the buyer feels the received goods do not align to the lot description, they can reject the produce. 

Upon request, HelloChoice can facilitate the sending of samples. 

Registration for OneFarm Trade takes place through HelloChoice.